Understand how visitors engage with websites. Track content relevance by using our grouping reports. Monitor the most engaging sources to gauge traffic quality. Work in a data-driven way with your biases and assumptions in check!
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Understanding how visitors reach and interact with web traffic is absolutely crucial in making informed business decisions. Ultimately if you can understand who your audience is, you'll quickly recognize the best ways to maximize your success.
Learn to recognize patterns and emerging trends by looking at our statistics. Study the activity report for New vs. Returning visitors to see their behavior. Look at day-on-day, month-on-month, and year-on-year segments of traffic sources to get a better understanding of how efforts are translating across time.